Getting a new logo, fresh offices, and bedazzling customers with your services and products can go a long way in building your reputation as a good quality company, but that’s not all to it. Every young business owner knows and also, needs to know the importance of the image of their brand because that is the first thing which usually attracts a potential customer. Your reputation among your peers, the quality of your services, the reliability of your products, and the ability of your staff to satisfy the customers combine together to develop your brand’s stature, and if its value is underestimated, you are bound to see negative results in your business endeavor. So without further ado, let’s take a look at the five most important reasons why you need to work hard to enhance your company’s branding image.
1. Your brand is your first impression
Even before you talk to a customer and try to convince him that you are the best firm in the city, the customer probably has an image of you in his mind. You have never even talked to him before, and by the look of things, you don’t know him as much as he doesn’t know you, but that’s not the truth at all. This potential customer has heard about you before (unless he is your first ever customer). They say, “first impressions last”, which means you have to give it your best shot if you want to impress this potential customer. However, the thing is, this potential customer already has a first impression of you even before you speak to them about your products and services. This is because of your brand’s image, the better it is, the easier it is to talk to and influence customers.
2. The image of your brand is your lapel pin
When you have successfully left a good impression on your potential customer base by giving out a positive vibe, it’s time to move in and go to step number 2. So what is step 2? Promoting and marketing your products and your services on the back of your branding image. The better image you have developed amongst the masses, the easier it will be to convince and attract new customers, and consequently, the more sales you will generate.
3. The image of your brand translates into trust
Since almost every other company is vying for the same set of customers, a lot of them are employing underhand rules to get one over the other. A lot of spamming is involved as well, and companies even go as low as to defraud their own customers in hopes of getting a quick buck. When this happens, it puts the customers on the defensive, making them think twice (or even more times) before deciding to buy your product or try your service. Even though the service you offer and the products you sell may be topnotch, if the customers don’t trust you, they won’t buy from you. To attract and convince a potential customer, you can try all sorts of things, and that’s where your branding image comes into play.
4. Branding image attracts, all around
It is not just the customers that are attracted by your branding image and buys your products and services, the image of your brand also attracts the best employees. We don’t need to connect the dots for you because if you get the very best of the employees, you know it will only translate into success for your company.
5. Your branding image has more far reaching repercussions than you can imagine
If your company has a good brand image, it won’t just attract loyal customers, happy staff, and won’t just result in increased sales, but it will also help you in other aspects of business as well. Financial value, advertising, recognition, and yes, your customers bringing in more customers, everything comes from your branding image.
This article was originally published by Mogul